Dena Enos discusses how to optimize underperforming marketing teams by creating a testing culture and addressing complacency to drive e-commerce growth.
Dena Enos discusses how to optimize underperforming marketing teams by creating a testing culture and addressing complacency to drive e-commerce growth.
Tim Parkin, a coach to marketing executives, explains how to use a test-driven approach to optimize marketing strategy and performance for e-commerce brands.
Austin Harrison challenges standard measurement advice, focusing on incrementality testing and adjusting tactics to achieve the best ROI in performance marketing.