Arlen Robinson and Dena Enos discuss optimizing marketing teams, identifying complacency, and building a culture of testing to improve ROI and performance.
Arlen Robinson and Dena Enos discuss optimizing marketing teams, identifying complacency, and building a culture of testing to improve ROI and performance.
Tim Parkin shares strategies for test-driven marketing and performance optimization, focusing on growth hacking and behavioral psychology for e-commerce.
Adam Callinan discusses rethinking growth strategy, ad spend, and using AI for performance marketing optimization in a shifting market.