Live from Meta’s 2026 Performance Marketing Summit, the hosts discuss the impact of AI on ad performance and how to align business goals with modern marketing tools.
Live from Meta’s 2026 Performance Marketing Summit, the hosts discuss the impact of AI on ad performance and how to align business goals with modern marketing tools.
A deep dive into underperforming Meta ads, investigating the discrepancy between CTR and conversion rates to provide a framework for performance analysis.
Explores the granularity of performance tracking, specifically how to monitor revenue and ad spend hourly to make data-driven decisions in real-time.