Marketing Organizational Structure

Answer

Preston Rutherford discusses building Chubbies, focusing on marketing structures, spend margins, and balancing demand gen with brand identity.

Source: Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford on DTC Podcast.

Top episodes

1. 1. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford discusses building Chubbies, focusing on marketing structures, spend margins, and balancing demand gen with brand identity.

2. 2. Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn

   Up Arrow Podcast

   Fractional CMO Tiffany Wilburn discusses breaking down silos between brand and performance marketing teams to improve organizational efficiency.

3. 3. Ecommerce: Listeners Questions Part 1

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers answer listener questions about scaling, hiring priorities, and structuring an ecommerce team for growth.

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