Marketing Org Structure

Answer

Fractional CMO Tiffany Wilburn explores how to structure marketing by breaking down silos between brand and performance teams to maximize ROI.

Source: Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn on Up Arrow Podcast.

Top episodes

1. 1. Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn

   Up Arrow Podcast

   Fractional CMO Tiffany Wilburn explores how to structure marketing by breaking down silos between brand and performance teams to maximize ROI.

2. 2. Ep 32: What Exactly Does a Head of Growth Do? Margaret Fortner from DrinkHydrant.com

   DTC Podcast

   Margaret Fortner (DrinkHydrant) explains the responsibilities of a Head of Growth and how this role integrates with various marketing channels.

3. 3. Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman

   DTC Podcast

   Smart Marketer CEO Molly Pittman debates the pros and cons of in-house vs. agency media buying teams and their place in the marketing structure.

← Search again on AskThePods