Marketing Org Structure

Answer

Preston Rutherford shares how Chubbies built a lasting brand, discussing internal structures and the shift from performance tactics to sustainable demand generation.

Source: Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford on DTC Podcast.

Top episodes

1. 1. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford shares how Chubbies built a lasting brand, discussing internal structures and the shift from performance tactics to sustainable demand generation.

2. 2. S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)

   Limited Supply

   Jared Brody, EVP of Marketing at Resident and Ashley Furniture, explores managing massive marketing teams and applying agile methodologies to brand growth.

3. 3. Ep 32: What Exactly Does a Head of Growth Do? Margaret Fortner from DrinkHydrant.com

   DTC Podcast

   Explores the 'Head of Growth' role, detailing how growth marketing integrates with data analysis, SEO, and acquisition within a company structure.

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