Marketing Mix Optimization

Top 3 podcast episodes answering this question on AskThePods · optimize marketing mix.

Answer

Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss using Bayesian-powered Marketing Mix Modeling (MMM) for scenario planning and spend optimization.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

  1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

    Honest Ecommerce

    Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss using Bayesian-powered Marketing Mix Modeling (MMM) for scenario planning and spend optimization.

  2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

    eCommerce Australia

    Dave Levett explains why ROAS is a flawed metric and introduces Marketing Mix Modeling (MMM) as a superior approach for scaling eCommerce businesses effectively.

  3. 3. Ep 120: Slashing Facebook Ads Budgets in Half and Growing 300% with Olipop Growth Marketer, Steven Vigilante

    DTC Podcast

    Olipop's Growth Marketer discusses slashing ad budgets while maintaining high growth using Marketing Mix Modeling to understand channel contribution.

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