Marketing Mix Optimization

Answer

Examines how marketers are adapting measurement approaches and shifting spend velocity to optimize media effectiveness during economic uncertainty.

Source: Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Examines how marketers are adapting measurement approaches and shifting spend velocity to optimize media effectiveness during economic uncertainty.

2. 2. Bonus: What is TRUE Top of Funnel Marketing? Media Mix Analysis for All with Keen's Greg Dolan

   DTC Podcast

   Greg Dolan discusses 2024 planning and how brands can use media mix analysis to determine true top-of-funnel marketing impact.

3. 3. DTC Hotline: How would you identify and fill your Q4 revenue gaps?

   Ecommerce Playbook

   The DTC Hotline team breaks down systems for identifying revenue gaps using Marketing Mix Modeling and channel attribution.

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