Marketing Mix Optimization

Top 3 podcast episodes answering this question on AskThePods · optimize marketing mix.

Answer

Explores the 2026 measurement crisis and why media efficiency metrics are often misleading, focusing on Marketing Mix Modeling (MMM) as a solution.

Source: The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438 on Ecommerce Braintrust.

Top episodes

  1. 1. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

    Ecommerce Braintrust

    Explores the 2026 measurement crisis and why media efficiency metrics are often misleading, focusing on Marketing Mix Modeling (MMM) as a solution.

  2. 2. Bonus: What is TRUE Top of Funnel Marketing? Media Mix Analysis for All with Keen's Greg Dolan

    DTC Podcast

    Greg Dolan from Keen Decision discusses media mix analysis and how brands can determine their true top-of-funnel marketing effectiveness for 2024 planning.

  3. 3. S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)

    Limited Supply

    Jerel Blades of Tushy discusses scaling to $100M, using Marketing Mix Modeling to measure the relative impact of diverse marketing activities on sales.

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