Covers 2024 marketing predictions, focusing on media mix, advertising strategies across platforms (Meta vs. Google), and measurement metrics like ROAS and MER.
Covers 2024 marketing predictions, focusing on media mix, advertising strategies across platforms (Meta vs. Google), and measurement metrics like ROAS and MER.
Features Connor from Ridge discussing channel activation, media mix, and diversification strategies to overcome challenges with platforms like Meta.
Discusses business operations, revenue, and people costs, featuring a discussion on measuring marketing performance through attribution tools like Northbeam.