Marketing Mix Modeling

Answer

Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss how to use Bayesian marketing mix modeling for proactive scenario planning and forecasting.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Bradley Keefer and Justin Jefferson from Keen Decision Systems discuss how to use Bayesian marketing mix modeling for proactive scenario planning and forecasting.

2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett of Murmur Media explains why ROAS is a myth and introduces Marketing Mix Modeling (MMM) as the superior measurement framework for scaling eCommerce.

3. 3. S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)

   Limited Supply

   Tushy's Head of Growth, Jerel Blades, shares how MMM and other growth tactics helped turn a niche bidet product into a household name and $100M brand.

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