Marketing Mix Modeling

Top 3 podcast episodes answering this question on AskThePods · using marketing mix modeling for measurement.

Answer

Bradley Keefer and Justin Jefferson discuss how Keen Decision Systems uses Bayesian MMM to move from historical analytics to predictive forecasting.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

  1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

    Honest Ecommerce

    Bradley Keefer and Justin Jefferson discuss how Keen Decision Systems uses Bayesian MMM to move from historical analytics to predictive forecasting.

  2. 2. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

    Ecommerce Braintrust

    Sally Kazin and Ross Walker discuss the 2026 measurement crisis and why traditional media efficiency metrics are failing, pointing towards MMM as a solution.

  3. 3. S17 E7: The Acquisition Channel JRB Got Wrong ...and How They Fixed It

    Limited Supply

    Cody Plofker (Jones Road Beauty) and Sean Drobeck (Tatari) discuss scaling into TV advertising and the role of Media Mix Modeling.

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