Marketing Mix Modeling

Answer

Interview with leaders from Keen Decision Systems about how modern MMM helps marketers transition from 'rearview analysis' to outcome forecasting.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Interview with leaders from Keen Decision Systems about how modern MMM helps marketers transition from 'rearview analysis' to outcome forecasting.

2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett discusses why ROAS is a myth and introduces Marketing Mix Modeling (MMM) as a superior method for measuring eCommerce effectiveness.

3. 3. Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411

   Ecommerce Braintrust

   Explores the value of various marketplaces and how Media Mix Modeling (MMM) helps in budget allocation for omnichannel strategies.

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