Marketing Mix Diversification

Top 3 podcast episodes answering this question on AskThePods · diversifying your marketing channel mix.

Answer

Ben Yahalom explains how True Classic scaled by diversifying from a single T-shirt focus into activewear and denim to maintain growth.

Source: True Classic CEO Ben Yahalom: 'Diversification is key to marketing success' on The Glossy Podcast.

Top episodes

  1. 1. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

    The Glossy Podcast

    Ben Yahalom explains how True Classic scaled by diversifying from a single T-shirt focus into activewear and denim to maintain growth.

  2. 2. Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

    Amazon Legends Podcast

    Jake Madoff discusses the strategic importance of diversifying paid marketing channels away from Amazon to mitigate risk and increase reach.

  3. 3. Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’

    The Glossy Podcast

    Revolve’s Raissa Gerona discusses moving beyond influencer-only strategies to a more diversified marketing mix and product catalog.

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