Marketing Measurement

Answer

Constantine Yurevich of SegmentStream breaks down measurement models, data accuracy, and practical strategies for DTC brands to track performance.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream breaks down measurement models, data accuracy, and practical strategies for DTC brands to track performance.

2. 2. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Prescient AI CEO Michael True explores the new era of media measurement, focusing on Media Mix Modeling (MMM) to optimize ad spend and ROI.

3. 3. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Industry experts discuss the shifting measurement paradigm, addressing data fragmentation, privacy concerns, and new sophisticated measurement solutions.

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