Marketing Measurement

Answer

Explores iROAS, geo holdouts, and the discrepancy between platform data and incremental revenue.

Source: The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth on Ecommerce Playbook.

Top episodes

1. 1. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   Explores iROAS, geo holdouts, and the discrepancy between platform data and incremental revenue.

2. 2. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   A comprehensive breakdown of DTC marketing measurement models and data accuracy strategies.

3. 3. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Focuses on the transition to Media Mix Modeling (MMM) and redefining measurement for the post-tracking era.

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