Marketing Kpis

Answer

Marketing expert Tim Parkin joins to discuss test-driven marketing and the specific KPIs needed to evaluate marketing experiments.

Source: Test-Driven Marketing - with Tim Parkin on eCommerce Marketing Podcast.

Top episodes

1. 1. Test-Driven Marketing - with Tim Parkin

   eCommerce Marketing Podcast

   Marketing expert Tim Parkin joins to discuss test-driven marketing and the specific KPIs needed to evaluate marketing experiments.

2. 2. 175. How many "eyeballs" see your products. get past this Roadblock to success

   The Ecommerce Roadmap

   Susan discusses the 'eyeballs' metric—visibility—and how to track marketing efforts using Key Performance Indicators.

3. 3. 190. [BIZ BITE] How Should I Analyze & Strategize My Marketing if I Have Multiple Sales Channels?

   eCommerce Badassery

   A 'Biz Bite' episode focused on analyzing and strategizing marketing across multiple sales channels using specific KPIs.

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