Ian and Mark discuss essential ecommerce fundamentals that most founders overlook, focusing on core principles over 'shiny objects' to ensure long-term stability.
Ian and Mark discuss essential ecommerce fundamentals that most founders overlook, focusing on core principles over 'shiny objects' to ensure long-term stability.
Mark and Ian explore critical misconceptions in ecommerce and outline a foundational system for growth, including audience identification and funnel mapping.
CRAFTD London's co-founder shares slow-growth strategies and marketing unit economics required to remain consistently profitable without external funding.