Focuses on the essential building blocks of ecommerce marketing and operations that founders often overlook in favor of 'shiny' new tactics.
Focuses on the essential building blocks of ecommerce marketing and operations that founders often overlook in favor of 'shiny' new tactics.
Explores core marketing concepts like audience identification and funnel mapping to correct common misconceptions in the industry.
A case study on scaling a brand by focusing on long-term strategy and performance marketing fundamentals rather than chasing fleeting trends.