Marketing Frameworks

Answer

Pilothouse experts discuss moving beyond tactical hacks to build scalable strategies using frameworks like Lean Startup and Marketing Mix Modeling.

Source: Ep 561: Unwinding the Tactical Spin Cycle: How Pilothouse Builds Strategy That Scales on DTC Podcast.

Top episodes

1. 1. Ep 561: Unwinding the Tactical Spin Cycle: How Pilothouse Builds Strategy That Scales

   DTC Podcast

   Pilothouse experts discuss moving beyond tactical hacks to build scalable strategies using frameworks like Lean Startup and Marketing Mix Modeling.

2. 2. Marketing Strategies Proven to Drive Results

   Shopify Masters

   Diarrha N'Diaye of Ami Colé shares data-driven strategies and classic marketing frameworks like the AIDA model to grow beauty brands.

3. 3. The Beauty Brand Playbook Behind Lore's Successful Launch

   Shopify Masters

   Melanie Bender discusses the strategic launch of Lore, utilizing the STP (Segmentation, Targeting, and Positioning) framework and story-led growth.

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