Jash Mehta and Blair Fletcher Hardy from Shopify Masters explain how to identify market gaps and market plant-based niche products to targeted audiences.
Jash Mehta and Blair Fletcher Hardy from Shopify Masters explain how to identify market gaps and market plant-based niche products to targeted audiences.
Brandon Eley discusses the advantages of choosing complex or underserved products and how to market to a specific, well-defined niche segment.
Erica Werber of Literie explains how her candle brand uses hyper-specificity and sensory marketing to dominate a niche market by focusing on very specific scents.