Kunle Campbell breaks down the PROFIT framework and explains how MER serves as the primary metric for marketing effectiveness.
Kunle Campbell breaks down the PROFIT framework and explains how MER serves as the primary metric for marketing effectiveness.
A guide to essential eCommerce metrics, specifically highlighting Marketing Efficiency Ratio as a key number to track for business growth.
Explores why brands are shifting to MER as a primary metric following Meta's attribution changes and privacy updates like iOS14.