Marketing Efficiency Ratio (Mer)

Answer

Kunle Campbell explains the PROFIT framework and identifies MER as the primary metric for measuring marketing spend effectiveness.

Source: How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell on 2X eCommerce Podcast.

Top episodes

1. 1. How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell explains the PROFIT framework and identifies MER as the primary metric for measuring marketing spend effectiveness.

2. 2. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   Jessica Totillo Coster breaks down essential ecommerce metrics, featuring MER as a critical KPI for long-term business health.

3. 3. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

   DTC Podcast

   This episode discusses the shift from ROAS to MER in response to Meta's attribution changes and privacy updates like iOS 14.

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