Marketing Efficiency Ratio (Mer)

Answer

Kunle Campbell breaks down the PROFIT framework, focusing on MER as the primary metric for marketing effectiveness.

Source: How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell on 2X eCommerce Podcast.

Top episodes

1. 1. How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell breaks down the PROFIT framework, focusing on MER as the primary metric for marketing effectiveness.

2. 2. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

   DTC Podcast

   Discusses how Meta's attribution changes impact ROAS and why Marketing Efficiency Ratio (MER) is the essential alternative for tracking performance.

3. 3. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   An episode dedicated to the essential metrics for eCommerce, specifically highlighting MER as a critical measurement for business health.

← Search again on AskThePods