Marketing Efficiency Ratio

Answer

Kunle Campbell explains the PROFIT framework and identifies MER as the primary metric for marketing effectiveness.

Source: How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell on 2X eCommerce Podcast.

Top episodes

1. 1. How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

   2X eCommerce Podcast

   Kunle Campbell explains the PROFIT framework and identifies MER as the primary metric for marketing effectiveness.

2. 2. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   This episode covers essential eCommerce metrics, specifically discussing benchmarks and variables for the Marketing Efficiency Ratio.

3. 3. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

   DTC Podcast

   Explores why ROAS is dropping due to Meta attribution changes and advocates for MER as the alternative tracking metric.

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