Marketing Effectiveness

Answer

Explores the myth of ROAS and introduces Marketing Mix Modeling (MMM) for a more accurate measure of marketing scaling and effectiveness.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

Top episodes

1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Explores the myth of ROAS and introduces Marketing Mix Modeling (MMM) for a more accurate measure of marketing scaling and effectiveness.

2. 2. BONUS: Are you measuring your actual growth? Rockerbox's Ron Jacobson on true incrementality

   DTC Podcast

   Ron Jacobson of Rockerbox discusses how to measure true incrementality and evaluate if marketing efforts are actually driving growth.

3. 3. Don’t be a Spend Procrastinator

   Ecommerce Playbook

   Discusses strategic growth, forecasting, and using tools like MMM to maximize the effectiveness of your advertising spend.

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