Marketing Communication Strategy

Answer

Explores integrated marketing tactics and consumer psychology through the lens of recent high-impact retail campaigns and 'Back-to-School' activations.

Source: Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores integrated marketing tactics and consumer psychology through the lens of recent high-impact retail campaigns and 'Back-to-School' activations.

2. 2. 391. The Q4 Content Playbook for Product Sellers

   eCommerce Badassery

   A guide to planning seasonal content that cuts through noise using omnichannel strategy and clear value proposition communication.

3. 3. How J.McLaughlin is Acting on its Biggest Opportunity: Customer Acquisition

   Total Retail Talks

   CEO and Co-founder of J.McLaughlin discuss their customer acquisition strategy and the integration of the marketing mix (4 Ps) across channels.

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