This episode provides a direct guide on how to choose marketing channels for e-commerce, discussing pros/cons and data-driven selection.
This episode provides a direct guide on how to choose marketing channels for e-commerce, discussing pros/cons and data-driven selection.
Discusses the strategic importance of diversifying marketing spend beyond Amazon into other paid channels to build direct customer relationships.
Explores how to strategically select and diversify your marketing mix, specifically addressing the risks of platform dependency.