Marketing Channel Optimization

Answer

A deep dive into modern marketing measurement, incrementality testing, and optimizing ad spend across channels in a changing landscape.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into modern marketing measurement, incrementality testing, and optimizing ad spend across channels in a changing landscape.

2. 2. Ep 380: Streamlining Success – Outway's Taylor Fraser on Simplifying to Scale Ecommerce

   DTC Podcast

   Taylor Fraser discusses simplifying operations to scale, focusing on product-market fit and optimizing marketing channels through A/B testing.

3. 3. Winning Strategy for Selling Thru Multiple Channels - Tauseef Syed - Amazon Legends - Episode #248

   Amazon Legends Podcast

   NetElixir's Tauseef Syed shares strategies for selling across multiple channels and optimizing channel management for e-commerce growth.

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