Focuses specifically on diversifying the marketing mix, discussing strategic channel selection and the risks of over-reliance on single platforms.
Focuses specifically on diversifying the marketing mix, discussing strategic channel selection and the risks of over-reliance on single platforms.
An updated look at maintaining a healthy marketing channel mix, emphasizing segmentation and targeted efforts across various media types.
Explores moving beyond Amazon to build a robust channel mix using Google and Facebook Ads to increase customer lifetime value.