Marketing Channel Measurement

Answer

Explores the evolving landscape of marketing measurement, focusing on why traditional metrics are failing and how to navigate transitions to more effective evaluation methods.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the evolving landscape of marketing measurement, focusing on why traditional metrics are failing and how to navigate transitions to more effective evaluation methods.

2. 2. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   A deep dive into the 'hard truths' of marketing measurement, comparing different attribution and measurement models for direct-to-consumer brands.

3. 3. From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

   eCommerce MasterPlan

   Focuses on building tracking systems that work, covering the journey from basic attribution to advanced marketing mix modeling.

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