Matt Dornfeld of BigCommerce discusses connecting with customers across millions of touchpoints and the compounding results of integrated omnichannel strategies.
Matt Dornfeld of BigCommerce discusses connecting with customers across millions of touchpoints and the compounding results of integrated omnichannel strategies.
Explores the complexity of the expanding ecommerce universe and how brands can integrate multiple sales and marketing channels effectively.
Focuses on diversifying the marketing mix and the strategic selection of channels for customer acquisition to reduce reliance on single platforms.