Marketing Channel Effectiveness

Answer

A deep dive into modern marketing measurement, focusing on how to evaluate spend effectiveness in a complex privacy landscape.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into modern marketing measurement, focusing on how to evaluate spend effectiveness in a complex privacy landscape.

2. 2. Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon

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   Focuses on maximizing Net Present Value (NPV) by evaluating the effectiveness of email and its synergy with other marketing channels.

3. 3. $9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica Curdi

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   Explores measurement and attribution strategies that helped a brand scale from $9M to $25M, focusing on digital marketing effectiveness.

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