Marketing Channel Effectiveness

Answer

Explores how major brands measure the effectiveness and ROI of high-stakes marketing channels like the Super Bowl.

Source: Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores how major brands measure the effectiveness and ROI of high-stakes marketing channels like the Super Bowl.

2. 2. Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon

   DTC Podcast

   Discusses data-driven metrics to maximize NPV from email and evaluate the effectiveness of various marketing channels.

3. 3. Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

   DTC Podcast

   Focuses on scaling brand awareness and measuring advertising effectiveness through upper-funnel marketing strategies.

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