Marketing Channel Effectiveness

Answer

Explores the evolution of marketing measurement, focusing on how advertisers evaluate spend effectiveness and navigate modern attribution challenges.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the evolution of marketing measurement, focusing on how advertisers evaluate spend effectiveness and navigate modern attribution challenges.

2. 2. $9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica Curdi

   Up Arrow Podcast

   A deep dive into measurement and attribution for prestige brands, focusing on how to analyze individual channel performance effectively.

3. 3. Getting a 360-Degree View of your Cross Channel Performance with Dan LeBlanc from Daasity

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Discusses achieving a 360-degree view of cross-channel performance to optimize marketing spend and data-driven decision making.

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