Marketing Channel Attribution

Answer

Constantine Yurevich of SegmentStream provides a deep dive into advanced marketing measurement and attribution frameworks like MMM and incrementality testing.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream provides a deep dive into advanced marketing measurement and attribution frameworks like MMM and incrementality testing.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explains why modern attribution is messy across multiple channels and how Marketing Mix Modeling helps track the impact of top-of-funnel and offline ads.

3. 3. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Host Brett Curry and guest Tom Leonard discuss why standard attribution is 'broken' and how to operationalize media mix modeling and incrementality.

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