Marketing Channel Attribution

Answer

Michael True discusses why more ad channels make attribution messy and how Marketing Mix Modeling (MMM) helps link offline sales to digital ads.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True discusses why more ad channels make attribution messy and how Marketing Mix Modeling (MMM) helps link offline sales to digital ads.

2. 2. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream provides a deep dive into modern marketing measurement, attribution models, and incrementality testing.

3. 3. Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026

   eCommerce Evolution

   Brett Curry explains why brands struggle to get credit for YouTube ads and how omnichannel attribution and MMM provide better insights than traditional models.

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