Goes deep into international expansion and BFCM planning, providing a framework for how the hosts are structuring their marketing calendars for peak season.
Goes deep into international expansion and BFCM planning, providing a framework for how the hosts are structuring their marketing calendars for peak season.
Focuses on the operational side of marketing: setting goals, forecasting, and establishing KPIs that dictate a brand's planning cycle.
A tactical look at how to manage revenue and spend during the most critical 5 days of a marketing calendar (Cyber Five).