Explores how the marketing calendar is the actual driver of revenue and how to integrate it into your business systems rather than relying on static spreadsheets.
Explores how the marketing calendar is the actual driver of revenue and how to integrate it into your business systems rather than relying on static spreadsheets.
A deep dive into turning a qualitative marketing calendar into a quantitative financial forecast for ecommerce brands.
Breaks down the 'Profit System' which uses an event-based model to integrate historical marketing calendar data into future growth predictions.