A deep dive into incrementality and how to allocate marketing budgets across channels to maximize profitability and ecommerce growth.
A deep dive into incrementality and how to allocate marketing budgets across channels to maximize profitability and ecommerce growth.
Advanced tactics for distributing limited advertising budgets, specifically focusing on Amazon PPC but applicable to broader allocation strategies.
Discusses how to react to external factors (like Election Week) by reallocating ad spend and shifting dollars to more efficient channels.