Marketing Attribution Models

Answer

Constantine Yurevich of SegmentStream provides a comprehensive breakdown of marketing measurement, moving from basic attribution to MMM and incrementality.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream provides a comprehensive breakdown of marketing measurement, moving from basic attribution to MMM and incrementality.

2. 2. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses how advertisers are adapting measurement and attribution modeling to assign credit for conversions across different marketing touchpoints.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True of Prescient AI explains how to navigate messy multi-channel attribution using Marketing Mix Modeling to measure top-of-funnel impact.

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