Marketing Attribution Models

Answer

A deep dive into marketing measurement and attribution models like MMM, incrementality, and first-click with SegmentStream's founder.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   A deep dive into marketing measurement and attribution models like MMM, incrementality, and first-click with SegmentStream's founder.

2. 2. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   Luke Austin explains the gap between platform attribution and actual incremental revenue, focusing on ROAS truth and measurement tools.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Mike True discusses using Marketing Mix Modeling to solve attribution challenges in a complex multi-channel landscape.

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