Marketing Attribution Models

Answer

Constantine Yurevich of SegmentStream discusses marketing measurement challenges, first-click attribution, and Marketing Mix Modeling (MMM).

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream discusses marketing measurement challenges, first-click attribution, and Marketing Mix Modeling (MMM).

2. 2. Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich

   DTC Podcast

   An earlier look at the death of traditional attribution and the rise of AI-driven conversion modeling with Constantine Yurevich.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explains how to navigate messy multi-channel attribution using Marketing Mix Modeling (MMM) to optimize ad spend.

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