Marketing Attribution Modeling

Answer

Constantine Yurevich provides a comprehensive breakdown of marketing measurement, comparing MMM, incrementality, and various attribution models.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich provides a comprehensive breakdown of marketing measurement, comparing MMM, incrementality, and various attribution models.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explains how brands can navigate messy multi-channel data using marketing mix modeling to find the true impact of top-funnel and offline channels.

3. 3. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Brett Curry and Tom Leonard discuss why traditional attribution is broken and how to operationalize Media Mix Modeling and incrementality testing.

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