Marketing Attribution Challenges

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Constantine Yurevich discusses the 'hard truth' of current measurement and how DTC brands can build reliable attribution stacks using advanced testing methods.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich discusses the 'hard truth' of current measurement and how DTC brands can build reliable attribution stacks using advanced testing methods.

2. 2. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Nielsen experts discuss why marketing measurement has become increasingly difficult and how advertisers must adapt their metrics to navigate the current transition.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explain how to cut through messy multi-channel data using Marketing Mix Modeling to solve attribution challenges in a fragmented landscape.

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