Marketing Attribution

Answer

Constantine Yurevich of SegmentStream breaks down marketing measurement, comparing last-click, MMM, and incrementality to find what truly drives growth.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich of SegmentStream breaks down marketing measurement, comparing last-click, MMM, and incrementality to find what truly drives growth.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True explains how brands can cut through messy attribution data using MMM to see the true impact of YouTube, TV, and influencer spend.

3. 3. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into how economic shifts are changing how marketers measure performance, including attribution modeling and cross-platform insights.

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