Marketing Attribution

Answer

Constantine Yurevich provides a deep dive into modern marketing measurement, moving beyond basic attribution to MMM and incrementality.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich provides a deep dive into modern marketing measurement, moving beyond basic attribution to MMM and incrementality.

2. 2. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Michael True of Prescient AI explains how brands can navigate messy multi-channel data using Marketing Mix Modeling to see true channel impact.

3. 3. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   This episode dismantles old-school attribution windows and introduces a framework for measuring actual incremental return on ad spend.

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