Maximilian Rast of Klar discusses creating a 'single source of truth' by aggregating data from various advertising and eCommerce platforms into one dashboard.
Maximilian Rast of Klar discusses creating a 'single source of truth' by aggregating data from various advertising and eCommerce platforms into one dashboard.
Zain Shah discusses the role of AI, Customer Data Platforms, and Marketing Mix Modeling in optimizing eCommerce marketing strategies.
A collection of expert interviews focusing on utilizing analytics tools to track KPIs and gain a competitive edge in eCommerce.