Marketing Analytics Platforms

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Outi Karppanen of Supermetrics discusses data-led strategies for e-commerce growth and how to navigate marketing analytics platforms and common data mistakes.

Source: Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

   Ecommerce Coffee Break

   Outi Karppanen of Supermetrics discusses data-led strategies for e-commerce growth and how to navigate marketing analytics platforms and common data mistakes.

2. 2. [STEP BY STEP] Stop Chasing Vanity Metrics

   Future Commerce

   Jack Kavanagh shares strategies for data-driven growth, focusing on attribution modeling and tools like Triple Whale for precise marketing analytics.

3. 3. eCommerce Analytics & Data-Driven Decision Making with Edward Upton, Founder and CEO of Littledata

   The eCom Ops Podcast

   Deep dive into e-commerce analytics with the founder of Littledata, focusing on data-driven decision making and automating analytics for growth.

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