Zain Shah discusses the role of AI and data strategy in e-commerce marketing, covering tools like CDPs and Marketing Mix Modeling.
Zain Shah discusses the role of AI and data strategy in e-commerce marketing, covering tools like CDPs and Marketing Mix Modeling.
This special mix episode brings together strategies for customer loyalty and revenue optimization through marketing analytics tools.
Experts Youval Peltier and Andrew Tookey discuss advertising and data analysis, focusing on Marketing Mix Modeling and attribution.