Fractional CMO Mark Baartse discusses the reality of being data-driven, focusing on Meta/Google ads, analytics myths, and sustainable growth strategies for eCommerce.
Fractional CMO Mark Baartse discusses the reality of being data-driven, focusing on Meta/Google ads, analytics myths, and sustainable growth strategies for eCommerce.
Roman Petrochenkov, Head of Growth & Media Analytics at Carwow, explains how to build tracking systems that provide clarity on marketing attribution and performance.
Edward Upton of Littledata discusses utilizing data-driven decision-making and precise analytics to fuel eCommerce growth and customer segmentation.