Marketing Analytics

Answer

Bradley Keefer and Justin Jefferson discuss using marketing mix modeling and scenario planning for predictive decision-making.

Source: Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode on Honest Ecommerce.

Top episodes

1. 1. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Bradley Keefer and Justin Jefferson discuss using marketing mix modeling and scenario planning for predictive decision-making.

2. 2. Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

   DTC Podcast

   Sarah Carusona from Alpha Lion shares how to build mathematical models and use data analysis to reach growth goals.

3. 3. Special Mix: The New Competitive Edge in eCommerce

   The eCom Ops Podcast

   A special mix episode focusing on the competitive edge provided by analytics, hidden revenue optimization, and marketing KPIs.

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