Jana Krekic discusses global growth strategies, emphasizing cultural adaptation and localization of marketing messages and product features for international markets.
Jana Krekic discusses global growth strategies, emphasizing cultural adaptation and localization of marketing messages and product features for international markets.
Primark’s US Head of Marketing discusses adapting traditional marketing strategies for new territories and building brand relevance during global expansion.
Vessi's director of ecommerce shares insights on scaling a DTC brand, specifically covering the necessity of adapting for different markets.