A deep dive into setting KPIs, structuring reporting frameworks, and running data-driven meetings to improve DTC brand performance.
A deep dive into setting KPIs, structuring reporting frameworks, and running data-driven meetings to improve DTC brand performance.
The hosts discuss playbooks for launching new channels and creating measurement frameworks to identify incremental value in ad spend.
A debate on creative testing strategies, focusing on whether high volume or high quality drives better success in modern performance marketing.