Zack Cohen discusses how timing drives advertising efficiency (TACOS/ACOS) and the importance of reacting to market trends and competitor actions.
Zack Cohen discusses how timing drives advertising efficiency (TACOS/ACOS) and the importance of reacting to market trends and competitor actions.
Alex Hormozi challenges the concept of market timing, calling it a myth and advocating for constant readiness instead of trying to catch specific windows.
Alex Hormozi shares insights on the critical role of timing when selling a business to ensure the best possible deal and avoid missing the exit window.