Market Strategy

Answer

Discusses 'Marketing Warfare,' competitive tactics to capture market share, and strategies for disruptive growth on platforms like TikTok Shop.

Source: S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop on Limited Supply.

Top episodes

1. 1. S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop

   Limited Supply

   Discusses 'Marketing Warfare,' competitive tactics to capture market share, and strategies for disruptive growth on platforms like TikTok Shop.

2. 2. Pistola’s Grace Na on winning customers with an ‘opening premium price point’

   The Glossy Podcast

   Pistola founder Grace Na explains identifying market gaps and using a 'go-to-market strategy' to launch a premium brand at an opening price point.

3. 3. The Playbook for Companies in Emerging Categories

   Shopify Masters

   Melanie Masarin of Ghia shares her playbook for launching a brand in an emerging category using go-to-market and community strategies.

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