Focuses on market analysis and identifying trend-driven opportunities in uncontested spaces to avoid crowded markets.
Focuses on market analysis and identifying trend-driven opportunities in uncontested spaces to avoid crowded markets.
Rob Sobers discusses 'playing on easy mode' by selecting the right startup market and using Blue Ocean strategies to find uncontested niches.
Target's Rick Gomez discusses the complexities of expanding a brand into new markets and categories and what drives those selection decisions.