Cassandra Napoli (WGSN) forecasts the future of retail, specifically discussing market segmentation and emerging trends to future-proof brands.
Cassandra Napoli (WGSN) forecasts the future of retail, specifically discussing market segmentation and emerging trends to future-proof brands.
Doug Howarth discusses 'hypernomics'—analyzing market behavior across multiple dimensions to improve e-commerce strategy and identify hidden market segments.
Jesse Wroblewski explores how market differentiation leads to effective segmentation in crowded e-commerce landscapes.