Doug Howarth discusses 'hypernomics' and analyzing market behavior across dimensions to improve e-commerce strategies through precise market segmentation.
Doug Howarth discusses 'hypernomics' and analyzing market behavior across dimensions to improve e-commerce strategies through precise market segmentation.
Jesse Wroblewski explains how market differentiation and segmenting a population helps e-commerce brands stand out in crowded markets.
From NRF 2025, Cassandra Napoli forecasts the future of retail, emphasizing the role of market segmentation in identifying emerging consumer trends.