Doug Howarth discusses 'Hypernomics'—analyzing market behavior across multiple dimensions to identify hidden markets and segment distinct groups of buyers based on different needs.
Doug Howarth discusses 'Hypernomics'—analyzing market behavior across multiple dimensions to identify hidden markets and segment distinct groups of buyers based on different needs.
Jesse Wroblewski explores how to differentiate a brand in crowded markets and the importance of focusing efforts on a specific segment of the population.
John Murphy shares how he scaled a dropshipping business by finding a specific niche—selling e-bikes to hunters—through effective customer segmentation.