Doug Howarth explores 'hypernomics' to analyze market behavior and improve segmentation by identifying hidden dimensions in buyer needs and pricing strategies.
Doug Howarth explores 'hypernomics' to analyze market behavior and improve segmentation by identifying hidden dimensions in buyer needs and pricing strategies.
Jesse Wroblewski joins the podcast to discuss how market differentiation and focusing on specific population segments can set a brand apart in a crowded e-commerce landscape.
John Murphy shares his journey of reaching $3 million in revenue by finding a highly specific niche and mastering customer segmentation for dropshipping.