John Chao, CEO of Segments by Tresl, discusses how to use data analytics to segment customers and improve conversion rates and repeat revenue.
John Chao, CEO of Segments by Tresl, discusses how to use data analytics to segment customers and improve conversion rates and repeat revenue.
Doug Howarth explains the concept of hypernomics to analyze market behavior and identify hidden market segments for better targeting and pricing.
Cassandra Napoli from WGSN explores the future of retail, including how market segmentation helps brands adapt to emerging consumer needs.