Nadya Okamoto shares her process for using detailed market research and community feedback tools to develop products consumers love.
Nadya Okamoto shares her process for using detailed market research and community feedback tools to develop products consumers love.
Senior director Katherine Cullen discusses consumer insights and the systematic gathering of market data recorded live at the NRF Foundation.
An exploration of how to build scalable strategies using market research and lean startup methodologies to avoid common marketing traps.