Focuses on specific tools and methodologies for gathering community feedback and UX research to build products consumers love.
Focuses on specific tools and methodologies for gathering community feedback and UX research to build products consumers love.
NRF's Katherine Cullen discusses systematic data gathering, economic indicators, and analyzing competitor and market data.
Explores intimate digital research, one-on-one discovery methods, and behavioral economics to uncover why customers may hide their true motivations.