Market Research For Rebranding

Answer

DTC Podcast episode discussing how market research and consumer insights informed the repositioning and rebranding of 'Back to Nature'.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   DTC Podcast episode discussing how market research and consumer insights informed the repositioning and rebranding of 'Back to Nature'.

2. 2. Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

   eCommerce Marketing Podcast

   Emma Schermer Tamir explains how to use customer research and market positioning to successfully transform a brand's identity.

3. 3. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley executives breakdown the intensive process of rebranding a legacy brand, including updates to logo, products, and market perception.

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