Emma Schermer Tamir breaks down strategic positioning and customer research, using the Stanley brand transformation as a case study for standing out in crowded markets.
Emma Schermer Tamir breaks down strategic positioning and customer research, using the Stanley brand transformation as a case study for standing out in crowded markets.
Part of the '7 Laws of Scaling', this episode focuses entirely on positioning as a law for ecommerce growth, emphasizing differentiation over being 'better' than competitors.
The Hammersley Brothers discuss why brands get stuck by copying others and how to effectively place your brand to attract ideal customers through proper positioning.