Market Positioning

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway unveils frameworks specifically for brand positioning to help DTC brands differentiate and grow.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway unveils frameworks specifically for brand positioning to help DTC brands differentiate and grow.

2. 2. Natural Dog CEO Is an Acquisition Entrepreneur

   Ecommerce Conversations

   Serial entrepreneur Bill D'Alessandro discusses how he acquires small brands, analyzes their market positioning, and scales them through optimization.

3. 3. Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn

   Up Arrow Podcast

   Fractional CMO Tiffany Wilburn breaks down the silos between brand and performance marketing, with a focus on competitive landscape and unique positioning.

← Search again on AskThePods