Host Jim Cockrum discusses identifying market gaps and niche opportunities by analyzing irrational shopper behavior and unmet customer needs on Amazon.
Host Jim Cockrum discusses identifying market gaps and niche opportunities by analyzing irrational shopper behavior and unmet customer needs on Amazon.
Scott and Michael White discuss trend-driven opportunities and the process of evaluating market attractiveness to find blue oceans rather than crowded ones.
Nick Loper joins to discuss million-dollar business ideas, focusing on identifying unmet needs, deficiencies in existing markets, and achieving product/market fit.