Jim Cockrum discusses how to find niche market opportunities by identifying 'irrational' shopper behavior and unmet needs on Amazon.
Jim Cockrum discusses how to find niche market opportunities by identifying 'irrational' shopper behavior and unmet needs on Amazon.
Scott Needham discusses identifying valuable brands and underserved niche markets within categories like beauty and pet products using data tools.
Scott and Michael White discuss trend-driven opportunities and using market analysis to find 'Blue Ocean' niches where competition is low.