Explores how to identify market gaps and 'irrational' shopper behavior on Amazon to find underserved niches.
Explores how to identify market gaps and 'irrational' shopper behavior on Amazon to find underserved niches.
Discusses identifying underserved areas within large categories like grocery and beauty using competitive intelligence tools.
Focuses on trend-driven opportunities and entering uncontested market spaces ('blue oceans') to launch new brands.