Market Entry Strategies

Answer

Kat Cole, CEO of AG1, breaks down the strategy behind expanding a single-SKU $600M business into new product lines and market spaces.

Source: Inside AG1’s product expansion playbook (RERUN) on Modern Retail Podcast.

Top episodes

1. 1. Inside AG1’s product expansion playbook (RERUN)

   Modern Retail Podcast

   Kat Cole, CEO of AG1, breaks down the strategy behind expanding a single-SKU $600M business into new product lines and market spaces.

2. 2. Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat Ahead

   DTC Podcast

   Outway founder Rob Fraser discusses rebounding to 8-figure growth by focusing on channel margins, brand moats, and specific U.S. market entry strategies.

3. 3. From Dollar Shave Club to Beforeyouspeak: Taking an Aussie DTC Brand into the US | Cam McNeill

   eCommerce Australia

   A look at taking an Australian DTC brand into the US market, covering the execution of cross-border expansion and the role of data in market entry.

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