Paul Jackson shares how to handle a sudden surge in demand after a viral moment and the lessons learned from building a brand around a hero SKU.
Paul Jackson shares how to handle a sudden surge in demand after a viral moment and the lessons learned from building a brand around a hero SKU.
Learn how to identify and validate market demand for new products using Amazon-specific data and advertising strategies.
StockX co-founder Josh Luber explains how to create demand and build hype for new products using expertise from the 'hype economy'.