Constantine Yurevich discusses the 'Marginal ROAS Revolution,' explaining how Meta's algorithm works and why focusing on marginal return is superior to average ROAS for profitability.
Constantine Yurevich discusses the 'Marginal ROAS Revolution,' explaining how Meta's algorithm works and why focusing on marginal return is superior to average ROAS for profitability.
Richard Gaffin and Taylor Holiday discuss the 'Spending Power Model,' focusing on the marginal frontier and the diminishing returns of incremental ad spend.
This episode breaks down how to balance Amazon and DTC, specifically touching on incremental marginal ROAS in the context of channel expansion and scaling.