Marginal Roas

Answer

Explores the Marginal ROAS revolution and why the algorithm requires looking at incremental returns rather than averages to ensure profitability.

Source: Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores the Marginal ROAS revolution and why the algorithm requires looking at incremental returns rather than averages to ensure profitability.

2. 2. Your Marginal Frontier Will Determine Your Q4

   Ecommerce Playbook

   Breakdown of the Spending Power Model and the 'marginal frontier,' explaining how to identify when additional ad spend stops being profitable.

3. 3. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

   Behind the Numbers: an EMARKETER Podcast

   Unpacks the mysteries of iROAS (Incremental ROAS) and how advertisers should evaluate performance using incrementality testing.

← Search again on AskThePods