Marginal Roas

Answer

Constantine Yurevich discusses why chasing average ROAS is flawed and explains the 'Marginal ROAS' revolution to improve profitability in Meta Ads.

Source: Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich discusses why chasing average ROAS is flawed and explains the 'Marginal ROAS' revolution to improve profitability in Meta Ads.

2. 2. Your Marginal Frontier Will Determine Your Q4

   Ecommerce Playbook

   This episode breaks down the 'Spending Power Model,' focusing on the marginal frontier and why the next dollar spent doesn't always produce the same return.

3. 3. How to Turn Amazon Into a DTC Profit Powerhouse

   Ecommerce Playbook

   Richard and Taylor discuss how to integrate Amazon into a DTC strategy, specifically touching on incremental marginal ROAS in multi-channel scaling.

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