A practical deep-dive into forecasting models, specifically looking at incremental A-MER and how the next dollar of spend affects overall business margins.
A practical deep-dive into forecasting models, specifically looking at incremental A-MER and how the next dollar of spend affects overall business margins.
A discussion on how AI impacts marketing growth, featuring a segment on why rising CAC can be acceptable depending on shifting customer lifetime value.
Andrew Faris joins the show to discuss Meta ad tactics, machine learning, and how to correctly measure CAC to ensure profitable growth.