Taylor Holiday joins to discuss growing DTC brands in 2025, focusing on Meta performance, rising creative costs, and navigating tighter profit margins.
Taylor Holiday joins to discuss growing DTC brands in 2025, focusing on Meta performance, rising creative costs, and navigating tighter profit margins.
Explores how DTC brands can work more efficiently as acquisition costs and tariffs rise, putting intense pressure on brand margins and growth.
Covers setting KPIs for growth and highlights financial tactics like using cashback over discount codes to preserve margins during acquisition.